Let's be honest though about the elevator pitch, its pretty rare that you get someone who doesn't have any academic competition experience to stay on for a long time. You have to focus on the "i did quiz bowl in high school" crowd (because they seem to be everywhere from person experience). You need to answer the question "Why should I be on Ohio Wesleyan's quiz bowl team, when I don't have the fondest memories of HS quizbowl?". The best part is, you have a new club so the answer can be whatever you want. Interestingly enough, rushing a quiz bowl team is very similar to rushing a greek org (minus the fact that you dont have to compete against other quiz bowl teams for recruits). You have the always joiners, who as long as you get the team is above water will join, the maybe's, and the not interested. Those who are not interested making up 90% of the population, so you just need to identify the maybe's and get them interested.
The cold elevator pitch is great for your friends, the press, getting people to volunteer for your tournaments, but does little for recruitment. With that said, you are at a small school so I could be wrong, people may just want to do new different things.
Although this isn't useful for your first year, I find running HS tournaments to be a great recruitment device. Many students who go to your tournament, and then end up going to your school will find you. That is actually how I joined the team at MSU.
Scranton Middle School (2000-2003)
Brighton High School (2003-2007)
Michigan State University (2007-2011)